DataQuick Introduces PrimeraSource, an In-Depth Property Data Tool Perfectly Suited for Direct Marketing	OCT 17 2006

San Diego, CA – October 17, 2006 – DataQuick®, a subsidiary of MacDonald, Dettwiler and Associates Ltd. and a premier provider of real estate information solutions, announced the release of PrimeraSource™, a comprehensive Web-based solution for direct marketers. This powerful tool helps marketers generate highly targeted lists of residential property owners based on hundreds of variables such as property value, available equity, and homeowner characteristics.

PrimeraSource gives marketing professionals in the mortgage, real estate, finance, insurance, and home services industries direct access to a robust database that contains in-depth information on over 85% of all U.S. properties and 90% of sales and loan volume. The database also features 100% actual homeowners, resulting in higher response rates and an overall better return on investment for users. PrimeraSource currently features the following three unique lists:  

• Real Property Database: A comprehensive list offering over 100 searchable fields per record, almost double that of the closest competitor. Users can also select from 250 output elements they want to include in the final report to create more customized search results.
• New Borrowers Hotline: Updated weekly, this list delivers precise loan information on actual new borrowers. Easily determine who has recently borrowed and obtain key characteristics to more accurately target these prospects.
• New Homeowners Hotline: This list provides the most current available information on new homeowners who have purchased within the past six months. Weekly updates ensure the user reaches the new homeowner ahead of the competition.

“PrimeraSource features more unique addresses, the richest property characteristics, and the deepest sale and mortgage history available in the nation,” said Tiffany Gamache, Director of Product Management at DataQuick. “At its core, PrimeraSource is the tool marketing professionals need in today’s market to beat out the competition and produce more targeted results.”

For more information about PrimeraSource, visit www.primerasource.com.

About DataQuick

DataQuick is a provider of U.S. property information, combining timely, in-depth national real estate data with more than 28 years of product leadership, technological innovation, and quality. DataQuick was the first company in its field to offer real property data online and to align with third party vendors to increase geographic and value-added scope. DataQuick draws information from a real property repository containing data on approximately 80 million properties across the nation. Key clients include Realtors®, title insurers, mortgage lenders, investigators, appraisers, and insurance providers.

About MacDonald, Dettwiler and Associates Ltd. (MDA)

MDA (TSX: MDA) provides businesses and governments around the world with essential information solutions used for decision making. Operating from offices across Canada, the U.S. and the U.K., MDA is active in data collection, information extraction, and information distribution.

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