Who: Large Bay Area Real Estate Brokerage
When: Using DataQuick PropertyFinder® 2G to assist potential buyers and solicit new business
What:
A large regional real estate brokerage in the Bay Area, successfully implemented, trained its agents on and utilizes day-to-day DataQuick’s PropertyFinder 2G to accurately relay current property information to its agents in order to provide quality reports on properties to potential buyers and attract new business.
Challenge:
This brokerage has established itself as a prominent luxury real estate company with a proven record of professionalism and outstanding client service. To better serve the high-profile clientele that requires special attention, the brokerage needed a tool that would provide its agents with current and accurate property information in a visually-pleasing format.
“Arming our agents with the most up-to-date and comprehensive property information enables them to provide sellers and buyers with customizable, high-quality reports about any property in the region,” the company’s president commented. “Access to this information permits (us) to attract buyers and sellers of the most highly valued homes in the Bay Area.”
Solution:
DataQuick’s PropertyFinder 2G provides real estate agents with a real-time nationwide database of property and ownership information that details property ownership history and property value. The system also includes ZIP code, county, demographics information and nearby schools and businesses. PropertyFinder 2G also enables agents to direct buyers into beneficial and appropriate sales prices or offers with customizable property packages for clients by utilizing the products Property Profile, Comparable Sales and Transaction History reports.
The brokerage educated agents through a series of webinars and on-site training sessions on how to accurately and efficiently utilize PropertyFinder 2G. The system is co-branded throughout the website and reports are customized with the APR logo and can be accessed by each agent via a link on the firm's Intranet.
“All of these reports helped our agents direct their customers into an offer that best represents that particular client. With adequate training and proper tutorial on effective usage, the system became instrumental in helping agents solicit new business.”
The brokerage’s agents were able to utilize PropertyFinder 2G to research comprehensive property and ownership information from an array of search options like inputting an address or range of addresses, parcel number or search using an interactive map. The distressed property flag feature of the system alerts agents to properties in default, foreclosure, a recent short sale or bank repossession.
Result:
PropertyFinder 2G saved the brokerage and its agents time and money. For example, agents no longer needed to contact title companies for property information. Instead, they can turn to DataQuick’s solution to customizable property reports. As a result, agents dedicated more of their time to overwhelmingly satisfying the company’s high profile clientele, leading to an increase in recommendations and revenue for the company overall.
Since implementing PropertyFinder 2G, the brokerage’s nearly 1,400 agents served many valued customers. The brokerage has also experienced a benefit they were not expecting…agent retention and a recruiting incentive. By making helpful technology available to its agents, the brokerage maintained a recruiting advantage over its competitors.
“We have found that by providing resources like PropertyFinder 2G, we are better enabled to recruit high-performing agents. With top performing agents providing quality reports and excellent client service, we can continue to build on our 20 years of success in the real estate industry and increase our standings among the industry’s top companies.”